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Select
the Public/State/County School Type you wish to reach (e.g.,
Elementary, Middle, Junior High, etc.). You can select any combination
of school types within a list segment. If you do not make a school
type selection, you will get all Public K-12 schools.
Do
not add or combine your School Type selection with Grade
Range since this will limit your results to schools that
meet both criteria (e.g., only Middle Schools with Grades 5-8). |
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Grade Range |
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Narrow
your selections by specifying the grade ranges you want your target
schools to contain. Select the Grade
Range(s) by checking the box(es)
for one or more of the ranges offered.
Do
not add or combine your Grade Range selection with
School Type since this will limit your results
to schools that meet both criteria (e.g., only Middle Schools with
Grades 5-8). |
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Size Selects |
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Choose
the size of the schools you wish to target by using the Enrollment
option in Size Selects. From the pull-down menu, select Less
Than, Greater Than,
or Range and enter the enrollment
size in the box that appears. |
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Programs |
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Further
refine your list order by selecting schools by the particular school
programs they offer. Check the appropriate box(es) for the program(s)
you wish to select.
Note
that selecting program(s) from this list will limit your order to
only schools that offer the program(s) you choose. |
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Household Income |
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Select
a pre-set income range from the pull-down menu labeled Household
Income (Pre-Set Range). You may also choose your own income
amount from the pull-down menu labeled Household Income (Customize
Amount). Select Less Than,
Greater Than, or Range
and enter the income amount in the box that appears. |
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Other Popular Selects |
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Use
any or all of these popular selects to pinpoint the schools you wish
to reach. |
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Direct
Response Index (DRI): DRI can help you
target educators in schools and/or districts who are more likely to
buy. Choose from five levels of DRI—high to
low. |
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DRI
for Special Education: Target public schools and districts
by their likelihood to respond to direct mail offers for Special Education
products and services. Choose from five categories—high to low.
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DRI
for Title I: Identify those districts and schools based on
their propensity to buy products and services using their Title I
dollars. This selection uses several Title I market-specific indicators,
including funds at the school level and monies per student. Choose
from five categories—high to low. |
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Tech
Sophistication Index (TSI): TSI can help
you target schools by their level of technology sophistication. Choose
from five TSI levels—high to low. |
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Additional Popular Selects Available for Public Schools Only |
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These
additional popular selects are available for public schools only.
Select any or all of these options to further pinpoint your target
schools. Make your selection(s) from the pull-down menu(s) offered.
For Magnet Program and Site-Based Management,
check the appropriate box(es) desired. |
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Using
the Selection Tabs |
Navigate
across the various selection screens by clicking on the next>>
tab, which appears between the screen tab you are currently on and
the next screen tab. You may return to any tab to refine your selections.
If you wish to change your Institution Type, you must restart
your order. |
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Additional
Help |
Clicking
on the
will provide help on specific items throughout the site. |