Select the Public/State/County School Type you wish to reach (e.g., Elementary, Middle, Junior High, etc.). You can select any combination of school types within a list segment. If you do not make a school type selection, you will get all Public K-12 schools.

Do not add or combine your School Type selection with Grade Range since this will limit your results to schools that meet both criteria (e.g., only Middle Schools with Grades 5-8).

Grade Range


Narrow your selections by specifying the grade ranges you want your target schools to contain. Select the Grade Range(s) by checking the box(es) for one or more of the ranges offered.

Do not add or combine your Grade Range selection with School Type since this will limit your results to schools that meet both criteria (e.g., only Middle Schools with Grades 5-8).

Size Selects

Choose the size of the schools you wish to target by using the Enrollment option in Size Selects. From the pull-down menu, select Less Than, Greater Than, or Range and enter the enrollment size in the box that appears.
Programs

Further refine your list order by selecting schools by the particular school programs they offer. Check the appropriate box(es) for the program(s) you wish to select.

Note that selecting program(s) from this list will limit your order to only schools that offer the program(s) you choose.

Household Income

Select a pre-set income range from the pull-down menu labeled Household Income (Pre-Set Range). You may also choose your own income amount from the pull-down menu labeled Household Income (Customize Amount). Select Less Than, Greater Than, or Range and enter the income amount in the box that appears.
Other Popular Selects

Use any or all of these popular selects to pinpoint the schools you wish to reach.
Direct Response Index™ (DRI): DRI can help you target educators in schools and/or districts who are more likely to buy. Choose from five levels of DRI—high to low.
DRI for Special Education: Target public schools and districts by their likelihood to respond to direct mail offers for Special Education products and services. Choose from five categories—high to low.
DRI for Title I: Identify those districts and schools based on their propensity to buy products and services using their Title I dollars. This selection uses several Title I market-specific indicators, including funds at the school level and monies per student. Choose from five categories—high to low.
Tech Sophistication Index™ (TSI): TSI can help you target schools by their level of technology sophistication. Choose from five TSI levels—high to low.
Additional Popular Selects Available for Public Schools Only

These additional popular selects are available for public schools only. Select any or all of these options to further pinpoint your target schools. Make your selection(s) from the pull-down menu(s) offered. For Magnet Program and Site-Based Management, check the appropriate box(es) desired.

Using the Selection Tabs
Navigate across the various selection screens by clicking on the next>> tab, which appears between the screen tab you are currently on and the next screen tab. You may return to any tab to refine your selections. If you wish to change your Institution Type, you must restart your order.

Additional Help
Clicking on the will provide help on specific items throughout the site.